Content Marketing

Get Us PPE Social Content Creation: 2020-2021

In response to PPE (personal protective equipment) shortages during the COVID-19 pandemic, Get Us PPE built the largest non-governmental database and sourcing platform for PPE. I led the non-profit’s social media strategy and content marketing efforts — producing original content and managing a team of freelance graphic designers. From the beginning, Get Us PPE’s primary marketing channel was social media, landing us partnerships with brands like Fender, Enlightened Ice Cream, and Anthropologie.

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The VEndry SPONSORED DINNER SERIES DECK: 2023

To secure top tier sponsors for The Vendry's 2023 Dinner Series, I created a deck to engage potential sponsors. Secured partnerships included premier brands such as Vimeo, Bizzabo, Skift, and Swoogo. For access to the complete deck, click here.

THE VENDRY Meme CONTENT CREATION: 2021-2022

The goal? To connect more authentically with our community of event professionals at The Vendry. So, we launched a series of memes to speak to the trials and tribulations of everyday #eventlife, using trending memes and pop culture references to connect with our audience. The memes collectively garnered more likes and engagement than any of our prior content, reaching 1k+ new Instagram accounts each post.

The VEndry Industry Trend Report: 2023

As a leading voice in the events industry, The Vendry launched a 2023 trend report — covering event trend predictions from top event professionals and executives. We secured interviews from event pros at Google, Rakuten, TED, and more. I led the trend report marketing and communications strategy — with a three week email and social media campaign. We received 529 email captures from downloads. View the full Industry Trend Report here.

B FLORAL BROCHUREs and Marketing Materials: 2016 - 2021

Part of our sales enablement strategy at B Floral was to create marketing brochures for the sales team to bring to meetings and send to potential clients. We created a series of brochures and one sheeters highlighting our capabilities. I managed the creative and production of all brochures and marketing materials. View B Floral’s Brand Activation brochure here and B Floral’s Floral Accessories brochure here or click on the images below.