SEO

The Vendry SEO Strategy: 2021 - 2023

In order to drive new users to the site, The Vendry created a two-pronged strategy using SEO and direct client onboarding. I led our SEO strategy — both technical and on-page. I worked internally with our engineers and with a third-party SEO team to create a technical and editorial plan. For The Vendry’s editorial approach, I began by managing a team of four freelance writers to produce over 100+ editorial pieces for our blog, Memo, in six months. I later moved all of the editorial in-house with the aide of ChatGPT and Midjourney. Overall, our site achieved a 1,300% increase in traffic in 24 months — from 13,000 MAU to 190,000 MAU. Our blog, Memo, achieved a 750% increase in 24 months.

The Vendry x The.com Scaling Strategy: 2023

To further our efforts to capture users through SEO, I co-led a content strategy to mass produce high quality locally-focused webpages for our platform. We used the.com and the aide of ChatGPT and Midjourney to launch over 1,000+ new high quality web pages. In just two months we received 8k + impressions. Clicks increased 147% between June and July of 2023, impressions increased by 129%.