Production

B Floral Capabilites Photoshoots: 2017-2020

In order to showcase expanded production and design capabilities, B Floral produced seven photoshoots between 2017-2020 in New York City and The Hamptons. I led production on all seven photoshoots. My role included concept ideation, product sourcing, venue and vendor sourcing, overall project management, and logistics. The photoshoots supported the successful launch of new premium ($1ok+) products and services.

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My Best Idea from ivillage - Host and Producer: 2011-2013

Along with a team from iVillage/NBC Universal, I co-hosted the Webby Award-winning show, My Best Idea. I also had a hand in the production and script writing. As hosts, we represented and promoted My Best Idea for press events and NBC show segments.

rUN OF SHOW - Podcast: 2020

As a way to deepen the connection with our clients and vendors, the B Floral team launched our very own podcast, Run of Show — Women in Events. Production began in late 2019 with the inaugural episodes launching in the spring of 2020. The start of COVID hindered our ability to continue recording the series and to produce follow up seasons, but I remain especially proud of this project as it was an illuminating introduction into podcast production — from ideation to execution.

B Floral Sizzle Videos: 2016-2019

Along with the team at Syndicated Films, I produced a series of sizzle videos for B Floral in order to showcase our abilities to existing and potential clients. My role included ideating the concepts, sourcing the venues and products, creating shot lists, and managing logistics.