CLAUDIA KISS
I am a marketing and communications expert with over 10 years of experience in brand marketing, digital marketing, content creation, SEO, event marketing, community, and partnerships. Currently, I serve as the Global Brand Marketing Director at Omnicom Media Group. I am a collaborative, and inspiring leader who loves to get her hands dirty. As a seasoned marketing leader, I love telling a brand’s story by connecting the dots through each marketing channel. I’ve worked for large institutions, mid-sized brands, small local businesses, nonprofits, and startups. I live in Brooklyn with my husband and daughter.
Experience
The Vendry, HEad of Marketing
July 2021 - February 2024
Responsible for 360 marketing strategy and execution of a B2B venture-backed digital marketplace of more than 50,000 corporate planners and 45,000 venues and vendors
Develop and execute strategies for SEO, content and editorial, event marketing, social, and email marketing to drive both new user acquisition and user engagement across the platform
Led a 1,300% increase in web traffic (13,000 MAU to 190,000 MAU) in 24 months
Co-manage active community networking group of over 1,500 corporate event marketing professionals; produced 20+ virtual webinar roundtables in 12 months with leaders from Google, Fortune, Airtable and more
Co-manage all field marketing and brand partnership events with the Head of Brand, from ideation to execution; generated $90,000+ revenue from sponsored dinner series
Oversaw 2022 product launch of The Vendry Pro, and 2023 product launch of Integrated Search, inclusive of all product marketing, PR, and content
B FLoral, Head of Marketing and public relations
February 2015 - July 2021
Responsible for marketing strategy and execution for premier experiential design agency executing brand activations, corporate events, retail popups, product launches, and other events; client list included Amazon, Bumble, Dior, essie, HBO, Samsung, Tinder, and more
Led SEO strategy that brought in 55%+ of all new business including the largest contract of $300k+
Led brand partnerships and co-created event marketing strategies with clients' marketing teams; partnerships included Soul Cycle, WWD, The Today Show, Modern Picnic, and more
Joined as the fourth employee and rose to a leadership role, helping to grow the team to more than 30 full time employees and 20+ contractors
Get us ppe, marketing consultant
March 2020 - July 2021
Worked directly with Executive Director and leadership to ideate and execute strategic marketing, communications, and fundraising goals for the largest non-governmental sourcing platform for PPE (personal protective equipment) during the Covid-19 pandemic
Secured brand partnerships with macro-influencers (1M+ followers) and spearheaded brand campaigns with brands like Anthropologie, Fender, and more
Developed social media strategy and managed social media calendars
Created original content for social media and blog
Supported development team to secure and manage strategic partnerships and donor relations
W.P. Carey, Marketing associate
February 2010 - February 2015
Managed marketing and promotional materials and oversaw distribution at events and conferences for one of the world's largest publicly-traded real estate investment trusts
Assisted with event coordination and provided on-site support
Supervised financial advisor and investor databases and campaigns
Oversaw CRM operations for marketing team
nbc Universal / iVillage.com, host and producer
December 2011 - May 2013
Hosted the Webby Award winning show, My Best Idea
Represented and promoted My Best Idea for press events and NBC show segments
Related Experience
Primary Ventures Growth Mastermind Network — Founding Member (2022 - present)
Yoga Teacher Certified — East West Yoga (2021)
The Pajama Program — Volunteer (2019)
Self Magazine, The Weekender column — Contributing Writer (2013-2014)
Webby Award Winner, My Best Idea — Host and Producer (2013)
Southern States Communication Association Conference — Finalist (2009)
Communications and Speech Coach, JMU — (2008-2009)
Late Show with David Letterman — Writer's Production Intern (2008)