Event Marketing

Sunset Social: May, 2022

In celebration of the return of IRL events and the launch of our new product offering, The Vendry hosted a networking event for top industry professionals on the rooftop of 74Wythe in New York City. The event was dedicated to event pros who are always creating moments for other people; this was a chance to cater to them while showcasing our elevated venue search experience. I co-led the event content and strategy, sourced the venue and vendors, and managed the event logistics. We hosted 192 guests and had a post-event email open rate of over 80%.

THE EXCHANGE DINNER SERIES: SEPTEMBER - NOVEMBER 2022 (Field Marketing)

The Vendry hosted a series of dinners for our top clients and prospects from New York to San Francisco. I led the whole lifecycle of the event series — curating and securing the guest list, sourcing the venues and vendors, running logistics, and managing post-event outreach. We secured 92 attendees for the three dinners and booked 23 immediate sales followup calls.

Modern Picnic x B Floral Collab: May, 2021

For the launch of Modern Picnic’s Mother’s Day Gift Set, B Floral provided custom floral bouquets with every Mother’s Day purchase, and installed a pop-up custom floral bouquet cart in the heart of Soho. We invited VIPs and influencers to stop by the store to create their own bouquet and check out the newest product. I led the partnership with Modern Picnic, helped ideate the product and design concepts, and managed all the event logistics. Over 30 influencers with dedicated follower counts ranging from 7K-50K posted about the event.

B Floral Coachella media event: april, 2016

We brought Coachella to Chelsea in NYC for B Floral’s 2016 media event. In order to showcase our services, we invited press and our top clients to indulge in a night of drinks and light bites, complete with several photo moments and an interactive flower crown station. I led marketing and press strategy, rentals sourcing, and all logistics.