SEO

The Vendry Editorial Strategy: 2021 - 2023

In order to drive new users to the site, The Vendry created a two pronged strategy using SEO and direct client onboarding. I ran lead on our SEO strategy — both technical and on page. I worked internally with our engineers and with a 3rd party SEO team to create a technical and editorial plan. Editorially, I began by managing a team of 4 freelance writers to produce over 100+ editorial pieces in 6 months. I later moved all of the editorial in-house with the aide of ChatGPT. We achieved a 700% increase in traffic in 24 months.